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This is when we change our behaviour and attitueds to fit into the crowd.

An unwriten law that the majority of the social groups accept as correct.

Non participants that are told to give a specific answer.

When an individual changes thier behaviour and attitudes to fit in with the larger group.

When an individual or small grop changes the behaviours and attitudes of the larger groups.

Those where personal achievement and independance are valued

Those where there is a high degree of interdependance between people.