6. What is 'self concept'?
- who you wish to be
- The idea you have about yourself
- the value that you place on yourself
7. Who wrote an article about fashion in 1904?
- gerbner
- Simmel
- Kant
8. Which two theorists coined the term 'culture industries'?
- Goffman and Coppersmith
- Adorno and Horkheimer
- Mead
9. Who emphasised the importance of dyadic communication?
- Kant
- Berlo
- Gerbner
10. Which theorist wrote the book titled 'The presentation of self in everyday life' in 1959?
- cooley
- goffman
- Eco
