Chapter 6

HideShow resource information
  • Created by: hforde
  • Created on: 21-04-14 00:57
Observation
A form of research that records and seeks to understand the behaviour of people - consumers, shoppers, product and service users and so on.
1 of 7
Ethnography
A set of methods for studying a group of people in their own environment over a period of time.
2 of 7
Web ethnography
Observation in the online world, observing activity via blogs, discussion groups and social media sites.
3 of 7
Moderator
Researcher leading or facilitating the group discussion.
4 of 7
Projective techniques
Used within qualitative research as a way of allowing respondents to express beliefs and attitudes that they might otherwise find difficult to talk about.
5 of 7
Stimulus material
Material shown to respondents during qualitative research.
6 of 7
Semiotics
The study of signs and symbols and their use and meaning in communication.
7 of 7

Other cards in this set

Card 2

Front

A set of methods for studying a group of people in their own environment over a period of time.

Back

Ethnography

Card 3

Front

Observation in the online world, observing activity via blogs, discussion groups and social media sites.

Back

Preview of the back of card 3

Card 4

Front

Researcher leading or facilitating the group discussion.

Back

Preview of the back of card 4

Card 5

Front

Used within qualitative research as a way of allowing respondents to express beliefs and attitudes that they might otherwise find difficult to talk about.

Back

Preview of the back of card 5
View more cards

Comments

No comments have yet been made

Similar Knowledge and Inquiry resources:

See all Knowledge and Inquiry resources »See all ??? resources »