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Card 6

Front

Concerns the general direction and overall policy of an organisation. Strategic decisions have long-term effects on an organisation and so require detailed consideration and approval at senior management level. They can be high risk because the ou

Back

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Card 7

Front

Tends to be short to medium term and is concerned with a specific functional area rather than overall policy. Functional decisions are usually taken to support the implementation of strategic decisions and are usually made by middle management.

Back

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Card 8

Front

A technique that allows an organisation to assess its overall position, or the position of one of its divisions, products or activities. It uses an internal audit to assess its strengths and weaknesses, and an external audit to assess its opportunit

Back

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