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Card 6

Front

A small segemant within a market

Back

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Card 7

Front

Problem-solving and idea generating technique in which individuals are asked to come up with many ideas as possible

Back

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Card 8

Front

Legal protection for a new invention

Back

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Card 9

Front

Legal protection for artistic or creative works

Back

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Card 10

Front

Legal protection for signs and symbols

Back

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Card 11

Front

When a franchisor sells the rights to use/sell their products to a franchisee

Back

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Card 12

Front

Document setting out the strengths,aims and strategies of a business

Back

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Card 13

Front

An aspect of the product that differentiates it from the competition

Back

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Card 14

Front

Process of gathering,analysing and producing data relevant to the marketing process

Back

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Card 15

Front

Gathers data for the first time for a specific purpose

Back

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