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Card 6
Front
A small segemant within a market
Back
Card 7
Front
Problem-solving and idea generating technique in which individuals are asked to come up with many ideas as possible
Back
Card 8
Front
Legal protection for a new invention
Back
Card 9
Front
Legal protection for artistic or creative works
Back
Card 10
Front
Legal protection for signs and symbols
Back
Card 11
Front
When a franchisor sells the rights to use/sell their products to a franchisee
Back
Card 12
Front
Document setting out the strengths,aims and strategies of a business
Back
Card 13
Front
An aspect of the product that differentiates it from the competition
Back
Card 14
Front
Process of gathering,analysing and producing data relevant to the marketing process
Back
Card 15
Front
Gathers data for the first time for a specific purpose
Back
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