Business unit 1 - Key cards and concepets 0.0 / 5 ? BusinessUnit 1ASAQA Created by: jkavCreated on: 08-03-15 12:31 34621085197 Across 1. The percentage growth in the size of the market, measured over a specific period (6, 6) 4. The movements of cash into and out of the business (4, 4) 5. The place (or places) from which a firm does business. Can be both physical location and also virtual (8) 7. Investment made by specialist funds to finance the launch, early development or expansion of a private company (7, 7) 10. Uniques selling point - a feature of a product or service that makes it stand out compared with the competeion (3) Down 2. The owner of a format (franchise) which is licensed out to other people or business (franchisees) (10) 3. The process of dividing a market into smaller sections (segments) segmentation which contain customers with similar needs and wants (6, 12) 6. In market research, a sample is a subset of a population. Sampling is the process of taking and analysing a research smaple. (6) 8. A detailed plan of income and expenses expected over a certain period of time (6) 9. The right to be the only user of producer of a specified product or process (6)
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