Business Key Terms Topic 4

1. the experience that a customer gets when dealing with a business and the extent to which that experience meets ad exceeds customer needs and expectations (8, 7)
2. a person who shows they would like to be considered for appointment to a particular job with a business (3, 9)
4. evidence of what has happened in the past; records could be kept in paper form or computer files for example (7)
8. the way in which a product is distributed - how it gets from the producer to the consumer (5)
9. a tax on the value of income earned by workers; this includes sole traders who have to pay income tax on their net earnings (6, 3)
10. communication between the business and customer, making the customer aware the product is for sale, explaining what the product is, making the customers aware of how it will meet their needs and persuading them to buy it for the first time or again (9)

2. document that describes the duties of a worker and his or her status in the organisation (3, 11)
3. a brief list of the main details about a person, including name, address, qualifications and experience (10, 5)
5. the amount of money customers have to give up to acquire a product (5)
7. the combination of factors which help the business to take into account customer needs when selling a product - usually summarised as the 4 Ps which are price, product, place and promotion (9, 3)

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