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Card 6

Front

Market research

Back

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Card 7

Front

Primary (or field) research

Back

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Card 8

Front

Survey

Back

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Card 9

Front

Respondents

Back

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Card 10

Front

Questionnaire

Back

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Card 11

Front

Focus Group

Back

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Card 12

Front

Secondary (or desk) research

Back

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Card 13

Front

Qualitative data

Back

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Card 14

Front

Quantitative data

Back

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Card 15

Front

Market segment

Back

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