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Card 6

Front

Market growth equation

Back

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Card 7

Front

Market segmentation

Back

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Card 8

Front

Product life cycle stages

Back

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Card 9

Front

Extending product life cycles

Back

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Card 10

Front

Contribution equation

Back

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Card 11

Front

Contribution benefits

Back

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Card 12

Front

Price/Income elasticity equation (PED/IED)

Back

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Card 13

Front

% change equation

Back

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Card 14

Front

What determines PED?

Back

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Card 15

Front

Examples of promotion

Back

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