You have given up one thing in order to do anything, this is called......
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Card 7
Front
What is it called when a business trials/tests demand for a product on a sample of customers before it is launched to the whole market
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Card 8
Front
Total Costs = _____ ____ + Variable Costs
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Card 9
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Unit Contribution = Selling Price - ________ ____
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Card 10
Front
What is 'venture capital' sometimes referred to as?
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Card 11
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A ___________ is someone who takes an interest in the activities of a business
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Card 12
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What is the tool that allows a business to analyze the position of competitors within a market using two different variables and can reveal a gap in the market
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Card 13
Front
What is missing from the marketing mix: Price, Place, Promotion, _______
