Business 3.0 / 5 based on 1 rating ? Business Studies & EconomicsGCSEAQA Created by: Kate YoungCreated on: 05-02-13 21:30 What is qualitative research? In depth research using focus groups or interviews 1 of 12 What is quantitative research? This deals with data, statistics 2 of 12 What is market research? Finding what customers want 3 of 12 What is primary research? When a business does first hand research, e.g questionnaire. 4 of 12 What is secondary research? Information from other sources, maybe survey results 5 of 12 What is a product trial? Consumer samples a product for the first time 6 of 12 Repeat purchase Consumer regularly purchases brand 7 of 12 Brand loyalty A strongly motivated decision to purchase a perticular product or service 8 of 12 What is customer loyalty? A customer who stays loyal to the brand, increasing repeat purchase 9 of 12 What are the 4 stages of product life cycle? 1. Intro 2. Growth 3. Maturity 4. Decline 10 of 12 What is an extension strategy? An attempt to prolong the sales of a product and prevent it from declining 11 of 12 What are the 4 terms to make Boston matrix? Problem child, rising stars, cash cows, dogs 12 of 12
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