Business unit 2 Finance

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Marketing
Identifying, understanding and meeting the needs of current and any future customers.
1 of 10
Marketing strategy
making your customers aware of your product/service
2 of 10
Customers
people who purchase products for themselves or for others.
3 of 10
Market Share
% of the total sales of a product or service owned by one company.
4 of 10
Brand
The way in which a business makes its self distinctive and memorable.
5 of 10
Competitive Advantage
the advantage gained over a competitor from offering a superior or more attractive product or service
6 of 10
USP
unique selling point
7 of 10
Marketing plan
This identifies the marketing activities which must be completed to achieve the corporate aims
8 of 10
Corporate aims/strategy
these are the long term goals of a business
9 of 10
corporate objectives
how the business is going to achieve the aims
10 of 10

Other cards in this set

Card 2

Front

making your customers aware of your product/service

Back

Marketing strategy

Card 3

Front

people who purchase products for themselves or for others.

Back

Preview of the back of card 3

Card 4

Front

% of the total sales of a product or service owned by one company.

Back

Preview of the back of card 4

Card 5

Front

The way in which a business makes its self distinctive and memorable.

Back

Preview of the back of card 5
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