business unit 2

1. occur when there is a fall in average total cost as the scale of produvtion increases (9, 2, 5)
6. product that you have designed (6)
8. when one firm gains control over another and becomes the owner, can be achieved by buying 51% of the shares in a business (8)
9. exists when there is only one firm in the market (8)

2. creating something new in business terms -the idea or developement for a new product or pr (10)
3. addapting a product that already exists (7, 10)
4. being able to offer a product or service that stands out from the competition (15)
5. this is the the form of making a business smaller by either delayering or closing down unprofitable elements of the firm (8, 11)
7. the bringing together of two or more firms (11)
10. the extent to which a firm can control price and costs in a market (6, 5)

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