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Card 16

Front

Qualitative research

Back

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Card 17

Front

Market segmentation

Back

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Card 18

Front

Market positioning

Back

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Card 19

Front

Product differentiation

Back

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Card 20

Front

Added value

Back

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Card 21

Front

Demand

Back

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Card 22

Front

Effective demand

Back

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Card 23

Front

Substitutes

Back

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Card 24

Front

Complements

Back

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Card 25

Front

Indirect taxes

Back

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