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2. Give two examples of primary research

  • Rent and insurance
  • Questionnaires and surveys
  • Shipping prices and delivery prices
  • Sales and price

3. How do you work out profit?

  • Sales x price
  • Fixed costs divided variable cost per unit
  • Total revenue - total costs
  • Variable costs + fixed costs

4. What is an advantage of primary research?

  • Cheap
  • It doesn’t work
  • It is reliable
  • Expensive

5. Give an disadvantage of secondary research

  • Hosting usage
  • Risk of getting involved with other small markets
  • Currency of research
  • Expensive
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