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6. Why is an enterprises reputation important

  • A poor reputation may lead to a reduction in sales and a fall in profits. A positive reputation can maintain or even increase the sales and profit
  • So people think it's good and buy from them

7. What is sales promotion

  • Method of promotion to encourage customers to buy your product
  • Sales
  • Discounts

8. Methods of personal selling

  • Face to face, telephone, email, video conference
  • Press release
  • Ambient

9. Methods of sales promotion

  • Coupons, discounts, free samples, competitions, BOGOF
  • ambient, digital, audio, print , moving image