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6. Why is an enterprises reputation important
- A poor reputation may lead to a reduction in sales and a fall in profits. A positive reputation can maintain or even increase the sales and profit
- So people think it's good and buy from them
7. What is sales promotion
- Method of promotion to encourage customers to buy your product
- Sales
- Discounts
8. Methods of personal selling
- Face to face, telephone, email, video conference
- Press release
- Ambient
9. Methods of sales promotion
- Coupons, discounts, free samples, competitions, BOGOF
- ambient, digital, audio, print , moving image