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Card 16

Front

give one example to show how a company can benefit from using secondary research?

Back

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Card 17

Front

why might info: collected from market research be inaccurate?

Back

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Card 18

Front

identify the four P's in the marketing mix?

Back

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Card 19

Front

products can be grouped in to four different types , name them.

Back

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Card 20

Front

what has to be taken into account to improve the chances of the successful developmetn of a new product?

Back

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Card 21

Front

what is meant by brand?

Back

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Card 22

Front

four eg: of famous brands why do you think they've lasted so long?

Back

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Card 23

Front

what are the risk of launching a new brand?

Back

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Card 24

Front

what has been taken into account and why when packaging for a new toy? / chocolate bar?

Back

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Card 25

Front

Draw and label the stages of a typical product life cycle.

Back

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