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Where the business is aiming the product at e.g. Students

Data involving numbers and statistics.

Data involving opinions and attitudes.

Research that doesn't exist

Research that already exists

An indivudal or group who is affected by or interested in the activities of a business

Group that represents employees

Diagram that shows all the products in the Market. It shows a gap in the market

Very small, specialised market

An organisation that produces either goods or services, mostly for profit