Debts payable by a business after 12 months, such as a mortgage or a bank loan.
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Card 27
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The proportion of finance that is provided by debt relative to all the long-term finance within the business
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A goal set by a business, usually in the medium to long term
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A target for an individual department such as marketing, so that staff can ensure that the corporate objective is achieved.
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Sets out what the business desires in the long term and the key activities that will achieve this
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A short statement of a business's vision and values which helps to set its aim and objectives
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A generalised statement of what the business plans to achieve in the longer term
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Defines the overall purpose and scope of the business to meet stakeholder expectations
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The smaller steps and shorter-term goals that help achieve the strategy of the business
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A method for analysing a business, its resources and its environment. It is used to identify a business's internal strengths and weaknesses and its external opportunities and threats
