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More cards in this set
Card 16
Front
What is the purpose of promotion?
Back
Card 17
Front
What is a wholesaler?
Back
Card 18
Front
What is distribution?
Back
Card 19
Front
What is the channel of distribution?
Back
Card 20
Front
What is inventory?
Back
Card 21
Front
What is buffer inventory level?
Back
Card 22
Front
Why do consumers hold inventory?
Back
Card 23
Front
What is the advertising process?
Back
Card 24
Front
What does the media choice depend on?
Back
Card 25
Front
What are the advantages of sales promotion?
Back
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