The management process that is responsible for anticipating identifying and satisfying customer needs profitably
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Market Research
The process of gaining information about customers,competitors and market trends through collecting primary and secondary data
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Primary Data
information that has been gathered for a specific purpose through direct investigation such as observation,surveys and experiments
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Secondary Data
Information thats already exists such as accounts and sales records,government statistics,newspaper and internet articles and reports from advertising agencies
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Quantitaive Data
Data that can be expressed as number and can be statistically analysed
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Qualitative Data
Data about opinions,judgements and attitudes
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Survey
Research involving asking questions of people or organisations
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Respondents
Those who provide data for a survey usually by answering questions
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Market segment
Part of a market that contains a group of buyers with similar buyinh habits
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Sample
A small group out of the tota population which is selected to take part in a survey
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Questionnaire
A list of questions to be answered by respondents,designed to give information about consumers' tastes
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Other cards in this set
Card 2
Front
The process of gaining information about customers,competitors and market trends through collecting primary and secondary data
Back
Market Research
Card 3
Front
information that has been gathered for a specific purpose through direct investigation such as observation,surveys and experiments
Back
Card 4
Front
Information thats already exists such as accounts and sales records,government statistics,newspaper and internet articles and reports from advertising agencies
Back
Card 5
Front
Data that can be expressed as number and can be statistically analysed
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