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Card 16

Front

Market Segment

Back

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Card 17

Front

Examples of how a market is segmented

Back

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Card 18

Front

Market Map

Back

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Card 19

Front

Gap in the Market

Back

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Card 20

Front

Businesses can compete with each other in terms of:

Back

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Card 21

Front

Brand

Back

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Card 22

Front

Brand Image

Back

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Card 23

Front

Added Value

Back

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Card 24

Front

Sources of added value

Back

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Card 25

Front

Unique Selling Point (USP)

Back

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