BTF - ACA Chapters 1-2
- Created by: LGILLING
- Created on: 04-01-23 13:56
Other questions in this quiz
2. Chapter 2, Question 9
Tristam plc has recently established a new project team. The team agreed clear objectives and performance measures for the project in hand at a meeting last week. At today’s weekly progress meeting there were many arguments about w
- Performing
- Forming
- Storming
- Norming
3. Chapter 2, Question 11
Malcolm is a Marketing Manager with Stone plc. The Marketing Director has primary responsibility for the company’s overall marketing strategies, but Malcolm has day-to-day responsibility for all aspects of the company’s marketing m
- the types of advertising used by a firm to reach and influence its various target markets
- budgets setting out the volumes to be sold to the company’s various target markets
- a set of variables that he manages in order to achieve a desired response from the company’s various target markets
- the sets of different features and benefits that are present in the company’s range of products
4. Chapter 1, Question 4:
Maximising the wealth of its shareholders is the stated goal of Avernanche plc. The company’s objectives have been expressed as a hierarchy of primary and secondary objectives. Identify which of
the following is most likely to be A
- To become the market leader in four market segments within the next 10 years
- To double the share price within the next 10 years
- To introduce an average of two new products each year for the next six years
- To increase the annual profit after tax by 125% in the next 10 years
5. Chapter 2, Question 8
Charlize is a Manager at Tordos Ltd. She complains to a friend that all she does is attend meetings along with other managers in the company, and represent her team at conferences. In terms of Henry Mintzberg’s managerial roles, Ch
- informational role
- decisional role
- interpersonal role
- disseminator role
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