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6. Disadvantage of job production

  • low capacity utilisation of equipment - skilled workers use a lot of tools rather than one tool all the time
  • High quality products - customer specific

7. Job Production (a one off production) advantage

  • High added value - even low sales make a profit
  • higher unit costs

8. Market growth =

  • new market size - old market size divided by old market size x 100
  • sales/total market size x 100

9. Formula for market share

  • sales/total market size x 100
  • market size + 100