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Card 6
Front
Experiments in brain dissection show that the whole brain is involved in learning (1929)
Back
Card 7
Front
Experiments with cats and rats attempt to show that there is no such thing as instinct (1930)
Back
Card 8
Front
Demonstrated the effects of 'operant conditioning' in experiments on rats (1930)
Back
Card 9
Front
Discovered the phenomenon of imprinting, where baby animals assume a parent because of sensory information received at a critical time (1935)
Back
Card 10
Front
Suggested that 'single-trial learning' is adequate; conditioning need not rely on repetition (1938)
Back
Card 11
Front
Stated that drive reduction (satisfying our basic human needs) is the only true basis of reinforcement (1943)
Back
Card 12
Front
'Cognitive Maps in Rats and Men' suggested that we develop cognitive maps while we go about our daily lives (1948)
Back
Card 13
Front
Published 'Verbal Behavior', in which he claims that speech is a product of past behavioural and genetic history (1957)
Back
Card 14
Front
Conducted desensitization techniques on war veterans suffering from 'war neurosis' (1958)
Back
Card 15
Front
Wrote a critical review of 'Verbal Behaviour' that helped spark the cognitive revolution (1959)
Back
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