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Card 16

Front

Oppositional reading

Back

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Card 17

Front

Passive audience

Back

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Card 18

Front

Pluristic

Back

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Card 19

Front

Positioning

Back

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Card 20

Front

Pre-sold audience

Back

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Card 21

Front

Primary audience

Back

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Card 22

Front

Prosumer

Back

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Card 23

Front

Secondary Audience

Back

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Card 24

Front

textual poaching

Back

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Card 25

Front

Word of Mouth

Back

Preview of the front of card 25
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