6. There are multiple variables that can increase the persuasiveness of a msg. Message variables refer to:
Age & self-esteem
Videos, written, face-to-face
Repetition, counter-agruments, fear-appeals
Trustworthy, attractiveness, similarity
7. Simple msgs are best convayed using which channel?
video
written
audio only
face-to-face
8. What is cognitive dissonance, according to Festinger?
The process of superficially processing persuasive messages
An inconsistency between attitudes & behaviors, leading to a change
Feel consistent in the way we think and behave
The resistance of attitude change to fading over time
9. In Festinger's cognitive dissonance experiment, participants who were paid $1 to lie about the task reported more enjoyment and willingness to do it again, even though the task was boring. What term best describes this phenomenon?
Reduction in Dissonance
Reduction in consensus
Compliance
Elaboration likelihood
10. Which is NOT a feature of the theory of reasoned behavior
Perceived behavioral control
Attitudes
Subjective norms
Social acceptance
11. According to Festinger's Cognitive Dissonance Theory, how does the resolution of cognitive dissonance typically affect attitudes?
It leads to a strengthening of existing attitudes
It primarily affects behaviour, not attitudes.
It often results in attitude change to align with one's behaviour.
It has no impact on attitudes
12. According to the Elaboration Likelihood Model, what determines whether an individual will process a persuasive message through the central route or peripheral route?
The expertise of the person
individual's motivation and ability,
The individual's motivation, ability, and opportunity.
The length of the message.
13. Which of the following does NOT describe values
relevant to self-concept
abstract
specific to entity
positive
14. What does the low-ball effect refer to in compliance techniques?
People's increased likelihood to agree to conditions that have changed from the initial agreement.
People's tendency to agree to small requests but refuse larger ones.
The use of celebrities to influence public opinion.
Getting asked to do something big upfront, this softens us up to a small request
15. Compliance is best defined as:
Conforming to social norms
Superficial processing of persuasive messages
A change in behavior requested by another person, with the option to refuse.
Unquestioned acceptance of authority
16. What is the definition of attitudes?
Evaluations of people's ideas, entities, or concepts
Intentions to act
higher order abstract ideals
The ease at which people believe they can perform a behavior
