Quality (tell the truth), Quantity (don't say too much/waffle), Relevance and Manner (be polite).
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What is Fairclough's theory of Synthetic Personalisation?
Synthetic personalisation is the process of addressing mass audiences as though they were individuals through inclusive language usage. The use of pronouns is considered a feature of this theory.
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What are the two types of power? Give examples of when they occur.
Influential power - to persuade and influence, usually used in advertising. Instrumental Power - explicit power to instruct, usually used in law or education.
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Explain the Power Asymmetry theory. (Fairclough)
-An unequal encounter is one which where one participant has power over another. Thus involving a powerful participant and a less powerful participant.
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Explain Fairclough's power theory as part of a critical linguistic group
Power in discourse- the ways in which power us manifested in situations through language •Power behind discourse- the focus on social and ideological reasons behind the enactment of power. (Gender, class etc.) •You cannot look at how power is communi
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Other cards in this set
Card 2
Front
What are Grice's Maxims? (4)
Back
Quality (tell the truth), Quantity (don't say too much/waffle), Relevance and Manner (be polite).
Card 3
Front
What is Fairclough's theory of Synthetic Personalisation?
Back
Card 4
Front
What are the two types of power? Give examples of when they occur.
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