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More cards in this set
Card 16
Front
Techniques designed to allow customers to identify products/services from the rivals.
Back
Card 17
Front
Any sign that can distinguish products from one to another and make sure they can't be copies
Back
Card 18
Front
This makes it against the law to plagiarise someone else's idea or work and pass it off your own
Back
Card 19
Front
This Provides the inventor of a technological breakthrough the ability ti ctop rivals copying their ideas for up to 20 years
Back
Card 20
Front
A social trend - This involves trading in a way which is deemed morally correct
Back
Card 21
Front
Price elsaticity of demand measures the ______ of demand to changes in price
Back
Card 22
Front
When the demand is not that sensitive to price change, it is called..
Back
Card 23
Front
When demand is sensitive to price change, it is called..
Back
Card 24
Front
PED = % change in demand ÷ % change in..
Back
Card 25
Front
If the answer to the PED equation is greater than 1, then the _____ is elastic
Back
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