More cards in this set

Card 16

Front

Techniques designed to allow customers to identify products/services from the rivals.

Back

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Card 17

Front

Any sign that can distinguish products from one to another and make sure they can't be copies

Back

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Card 18

Front

This makes it against the law to plagiarise someone else's idea or work and pass it off your own

Back

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Card 19

Front

This Provides the inventor of a technological breakthrough the ability ti ctop rivals copying their ideas for up to 20 years

Back

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Card 20

Front

A social trend - This involves trading in a way which is deemed morally correct

Back

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Card 21

Front

Price elsaticity of demand measures the ______ of demand to changes in price

Back

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Card 22

Front

When the demand is not that sensitive to price change, it is called..

Back

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Card 23

Front

When demand is sensitive to price change, it is called..

Back

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Card 24

Front

PED = % change in demand ÷ % change in..

Back

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Card 25

Front

If the answer to the PED equation is greater than 1, then the _____ is elastic

Back

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