AQA Business Studies Key Terms Quiz

Key terms quiz

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  • Created by: panna
  • Created on: 22-05-11 12:29

1. What is Horizontal Integration?

  • When a business buys another business at the same stage of production.
  • When a business buys another at a different stage of production.
  • A complete takeover.
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2. What are the 4 P's?

  • Product, Place, Price and Promotion
  • Portfolio, Price, Production and Proportion
  • Place, Portfolio, Product and Provide

3. A product portfolio is the range of products a business has.

  • True
  • False

4. In the Boston Matrix, what component has high share and low growth?

  • Question Mark / Problem Child
  • Cash Cow
  • DOG
  • Rising Star

5. In the Boston Matrix, what component has low share and low growth?

  • DOG
  • Rising Star
  • Cash Cow
  • Question Mark / Problem Child
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Chickenw1ng

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nice quiz

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