Applied Business (Part 1) Unit 10 Edexcel A2 Applied Business. Marketing Decesions Quiz 0.0 / 5 ? BusinessMarketing and competitive environmentsA2/A-levelEdexcel Created by: EllaCreated on: 03-05-13 15:40 What is a marketing plan? A report which details a business's marketing objectives 1 of 10 What is a marketing strategy? A medium to long term plan for meeting the marketing objectives 2 of 10 What is a strategic marketing decesion? Long term goals that often affect the whole business. Is often a broad statement or general course of action of a business 3 of 10 What is an example of a tactical marketing decesion? Product re-launch 4 of 10 What is a business decesion? A commitment to a particular course of action, for example strategies and finances. 5 of 10 What is a marketing decesion? Purely involves marketing such as what are the 4Ps and how to market 6 of 10 What are marketing objectives? What a business hopes to achieve as a result of marketing 7 of 10 What is a corporate stategy? The way the business has chosen to run itself to meet its long term goals/ aims. Sometimes seen in the business's mission statement 8 of 10 What is a corporate ethos? The ethical stance that the business has taken. The moral code which is applied to all functions of the business. 9 of 10 Name an example of an external factor influencing marketing Competiton 10 of 10
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