- the idea that representation is the production of meaning through language, with language defined in its broadest sense as a system of signs
- the idea that the relationship between concepts and signs is governed by codes
- the idea that stereotyping, a
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Card 7
Front
- the idea that the media provide us with 'tools' or resources that we use to construct our identities
- the idea that whilst in the past the media tended to convey singular, straightforward messages about ideal types of male and female identities, the me
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Card 8
Front
- the idea that gender is constructed through discourse, and that it's meaning varies according to cultural and historical context
- the idea that the display of women's bodies as objects to be looked at its core element of western patriarchal context
- t
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Card 9
Front
- the idea that feminism is a struggle to end sexist/patriarchal oppression and the ideology of domination
- the idea that feminism is a political commitment rather than a lifestyle choice
- the idea that race and class as well as sex determine the extent
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Card 10
Front
- the idea that identity is performatvitely constructed by the very expressions that are said to be results (it is manufactured through sets of acts)
- the idea that there is no gender identity behind the expressions of gender
- the idea that performativi
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Card 11
Front
- the idea that colonial discourses continue to inform contemporary attitudes to race and ethnicity in the postcolonial era
- the idea that civilisation constructs racial hierarchies and sets up binary positions based on notions of otherness
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Card 12
Front
- the idea that the media is controlled by a small number of companies primarily driven by the logic of profit and power
- the idea that media concentration generally limits or inhibits variety, creativity and quality
- the idea that more socially diverse
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Card 13
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- the idea that there is an underlying struggle in recent UK regulation policy between the need to further the interests of citizens (by offering protection from harmful or offensive material), and the need to further the interests of consumers (by ensuri
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Card 14
Front
- the idea that cultural industry companies try to minimise risk and maximise audiences through vertical and horizontal integration, and by formatting their cultural products
- the idea that the largest companies or conglomerates now operate across a num
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Card 15
Front
- the idea that the media implant ideas in the mind of the audience directly
- the idea that audience acquire attitudes, emotional responses and new styles of conduct through modelling
- the idea that media representations of transgressive behaviour, suc
