3.6 The competition 0.0 / 5 ? Business Studies & EconomicsBusiness ASAQA Created by: kirstyburnettCreated on: 24-02-17 17:41 What are some influences on marketing positioning? Market competition, state of economy, budgets and creativity 1 of 6 How can positioning be achieved? Changing elements of the marketing mix to meet the needs of the target market 2 of 6 What is market mapping? Diagrammatic technique that enables businesses to display perceptions of customers - can analysis customer buying habits and preferences 3 of 6 What is a stable market? Where there are not major fluctuations in supply and demand = consistent price of goods and services 4 of 6 When does a stable market exist? When the market is operating at equilibrium 5 of 6 What is a dynamic market? Market is always changing = social trends, changes in technology, competitive market 6 of 6
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