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6. The 4P's include Price, Product, Place and Promotion
7. Cashflow is the money that is flowing in and out of a business
8. It's relatively easy to set up as a sole trader
9. A stakeholder is the same as a shareholder
10. Unlimited liability means you can only lose what you invested in the business
11. A typical objective for a start up leader is to become the market leader
12. A business plan is useful as it may persuade a bank to lend the business money
13. Revenue is calculated by multiplying sales by selling price
14. A mortgage is a long term loan used to buy land or buildings
15. With limited liability, shareholders' possessions are safe
16. Availability of raw materials and transport links should be considered when choosing a location
17. Ltd means Public Limited Company
18. One way a sole trader can raise money is to sell shares
19. Profit is calculated by taking away total costs from revenue
20. A partnership can consist of more than 2 people