More cards in this set

Card 16

Front

What is a product portfolio?

Back

Preview of the front of card 16

Card 17

Front

What is the Boston Matrix?

Back

Preview of the front of card 17

Card 18

Front

What are the 4 parts of the Boston Matrix?

Back

Preview of the front of card 18

Card 19

Front

If a brand succeeds in the mass markets it can enjoy what?

Back

Preview of the front of card 19