1.1 0.0 / 5 ? Business Studies & EconomicsMeeting Customer NeedsA2/A-levelAQA Created by: emilyenoch12Created on: 14-11-17 21:36 21037465198 Across 1. are the larger part of the market, where there are many similar products offered by competitors. Sale volumes tend to be high (4, 7) 4. a form of secondary research that involves analyzing all of the customer information held digitally by a business to uncover buying habits and trends (4, 6) 6. Any structure where buyers and sellers interact to engage goods, services or information at a given price (6) 8. number of respondents surveyed. Bigger the sample the more accurate the data (6, 4) 9. the possibility that something could go wrong (4) 10. when people are influenced and form a particular opinion about an issue. This can distort the results of market research if the sample includes disproportionate number of people with a similar mind-set (4) Down 2. a smaller segment of a larger market where customers have specific needs and wants. Sale volumes tend to be lower (5, 7) 3. gathering, recording and analyzing information about customers to identify opportunities and threats (6, 8) 5. indicated the potential sales for a firm within the overall market (6, 4) 7. when something is unpredictable and exists outside of the businesses control (11)
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