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You are absolutely right, online review impacts on consumers' decisions and opinions are huge. Online reviews can have a strong impact on the reputation of companies and their brands in the long run. Positive reviews can help build brand reputation and create a positive perception among customers. They build trust and attract new customers, as recommendations from satisfied users are often considered trustworthy. On the other hand, negative reviews can damage a brand's reputation. They can raise doubts among potential customers and lead to lower sales. Negative reviews can also spread quickly through the internet and stay online for a long time, compounding their impact. In the long run, accumulated reviews can affect public opinion of a brand, its market shares and even a company's financial performance. Therefore, it is important for companies to actively monitor and respond to feedback and strive to continuously improve the quality of products and services.