The Marketing Mix

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The Marketing Mix - Marketing is broken into these seven component parts - known as the 7Ps - that combine to help an organisation achieve its marketing needs and those of its target audience:


What are you offering, what features does it have and what benefits does it deliver to the audience? In the case of support organisations and many charities, your 'product' is effectively a service – but the same rules apply. What value does it actually bring?


What does it cost the audience? You can quantify this in terms of money, but for the third sector – especially for 2nd tier organisations - it could just as well be time or resources.


Where can people ‘buy’ what you offer? Where is it delivered and by what method (otherwise known as channel)? How can you get it to your audience as efficiently as possible? Where would they expect to find it? In the…




Concise notes on the 7 Ps for those who prefer this model of the marketing mix. It includes the test yourself facility.

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