The Learning Approach: Social Learning Thoery

Assumptions: Proposed a different way in which people learn: throug hobservation and imitation of others. Learning occures directly, through classical and operant conditioning, but also indirectly.

Vicarious reinforcement: Tendency to repeat behaviours for which others are being rewarded.

Mediational process: Cognitive factors that influence learning and come between stimulus and response.

• Attention is the extent to which we notice specific behaviours.
• Retention is how well the behaviour is remembered.
• Motor reproduction is the ability of observer to perform the behaviour.
• Motivation is the will to perform behaviour, dependant on whether it is rewarded or punished.

Identification: People…