Acc to PM people have a great deal of choice about what social groups to join.
They create their own idenity through shopping and other forms of consumption shaping their lives and identity
This theory stresses the diversity of factors influencing identity.
Key features of postmodernism are that identity is reshaped through varying cultural beliefs. Identity can be changed. We are media-saturated, image is increasingly important, e.g. designer trainers reflecting their income. It is opposite to all modern theories (e.g. Marxism).
Certain class inequalities still exist, e.g. our social class reflects our culture, like working class may prefer football to the upper class. There isPostmodern ideas say that…