Types of Conformity
- going along with others to gain their approval or avoid their disppointment.
- little or no private attitude change.
- motivated by the need to fit in with the group.
- only likely to perform in this way in the future when amongst group members.
- going along with others because you have accepted their point of view because it is consistent with your own.
- acceptance of the group's point of view both publically and privately.
- motivated by the want to find the best way of responding to a situation.
- likely to stick with this view whether in the presence of other group members or not.
Normative Social Influence - Compliance
A majority are able to control other group members by making it hard for them to deviate from the majority point of view. Humans are social creatures, who have a fundamental need for social companionship and a fear of rejection.
Informational Social Influence - Internalisation
Internalisation can occur when exposed to a persuasive minority or a persuasive majority.
Informational social influence is most likely to occur when:
- the situation is ambiguous
- the situation is a crisis
- we believe others to be the experts
Why Do People Obey?
- In Milgram's study the shock levels went up in gaps of 15 volts.
- Since participants had already given lower level shocks it becomes hard to stop themselves later on in the study.
- Agentic state…