Social Psychology

Deindividuation: A phenomenon where people engage in acts where they believe they cannot personally be identified. 

Dodd (1985) asked 229 undergraduate psychology students 'if you could do anything humanely possible with complete assurance that you would not be detected or held responsible, what would you do?' 36% of the responses were antisocial and 26% were criminal (such as robbing a bank). This study concluded that when people think they can stay unnoticed, they are more inclined to criminal and non-normative acts. Being unnoticed can apply to large groups and…