Research methods

  • Created by: JodieB01
  • Created on: 13-12-17 12:03



  • interviews - structured(questions)/unstructured(conversational)
  • questionnaires/surveys - tick box/open(give own answer)/closed(predetermined)
  • observations - Overt(tell participants)/covert(don't tell participants)


  • statistics - official(collected by government)/Non-official(collected by organisations, eg charities)
  • pre-existing research
  • personal/historical documents

Key concepts:

  • validity - data is said to be valid if it is genuine and an accurate representation of what is being studied
  • reliability - if a research is repeated and similar findings are recorded, then the data is seen as reliable
  • representativeness - when considering the value of the findings of a study, it is important to ask how representative the people studied are on the whole population


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