Reasons, benefits and risks of expanding a business

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Reasons for business growth, Benefits and Risks

- To increase sales, this should lead to an increase in profits however profits will not increase if the business has had to lowers its prices too much in order to sell more

- To increase market share, if the sales of the business grow faster than total sales in the market, its share of this market will increase. This means that retailers will be much more prepared to stock the products of this business. But if other firms are


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