Quantitative and qualitative market research
- Created by: geogt002
- Created on: 24-03-17 12:36
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Quantitative and qualitative market research
qualitive market research...
(quality- the informatioon is quality as it is more detailed.)
This is information gathered through research methods ofpoles views, opinions and beliefs. in cludinghow they feel about products/brands/companies and why they feel this way.
quantitive market research...
(quantity- the quantity of numbers)
- numerical and statisticalinformation gathered through…
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