Long term store

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-retrieval from long term store; Atkinson and Shiffrin said multiple copies of a memory were retained in long term store, when we experience 'tip of the tongue' we are retrieving partial copy of memory trace and this can help us gain access to a more complete copy of long term memory  

-encoding in long term store; depends on rehearsal process or association between new and preexisting knowledge, if information is linked to

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