Objectives outline what a business wishes to achieve, in financial terms, within a time period.
Constraints are internal and external factors affecting the firm's ability to achieve objectives.
- Financial objectives- can be constrained by a lack of cash flow, especially at a time of rising demand
- Personnel- do staff have the skills required to achieve goals?
- Business type- new businesses may have difficulty assessing the market
- Operations- a firm with a higher capacity…
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