Business Aims and Objectives

Business Aims

The overall aim of an organisation describes its long-term vision or goals – in other words, its purpose for being. Organisations often describe their aims through a vision or a mission statement.

Business Objectives

Aims provide the general direction, the overall goal of the business and give an important focus. However, they are not specific enough on their own to help direct an organisation’s effort to be effective.

Objectives are required for this purpose. A business will only…