Bickman Study (1974)
Aim: to investigate the social power of a uniform.
Method: Bickman ran a series of experiments that tested whether or not people were more obedient to certain types of uniform.
Participants were the 153 pedestrians who happened to be around when Bickman was running his study. The setting was a street in New York. A pedestrian was chosen as a participant if he or she was the first person to come along who had not seen the previous interaction. All pedestrians were always alone.
1. The authority figure wore a sports jacket and tie.
2. The authority figure work a milkman's outfit.
3. The authority figure wore a uniform that appeared to be that of a policeman.
Scenario 1: Picking up a bag.
The experimenter stopped the pedestrian and pointed to a bag on the floor and said 'pick up this bag for me!', the pedestrian was noted as obeying if they picked it up.
Scenario 2: Dime and meter.
The experimenter pointed to a …