Bickman Study (1974)

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  • Created by: Lissilou
  • Created on: 02-05-14 10:21

Bickman Study (1974)

Aim: to investigate the social power of a uniform.

Method: Bickman ran a series of experiments that tested whether or not people were more obedient to certain types of uniform.

Participants were the 153 pedestrians who happened to be around when Bickman was running his study. The setting was a street in New York. A pedestrian was chosen as a participant if he or she was the first person to come along who had not seen the previous interaction. All pedestrians were always alone.

1. The authority figure wore a sports jacket and tie.

2. The authority figure work a milkman's outfit.

3. The authority figure wore a uniform that appeared to be that of a policeman.

Scenario 1: Picking up a bag.

The experimenter stopped the pedestrian and pointed to a bag on the floor and said 'pick up this bag for me!', the pedestrian was noted as obeying if they picked it up.

Scenario 2: Dime and meter.

The experimenter pointed to a




could you add limitations maybe ??



Davidchiu, since the uploader hasn't seemed to make that change, I will just list them here:

1. The study was performed in one city, in one country. The results found out here might not translate over to another city.

2. The authority figure was a white male. The reactions might have been different had different races and genders been involved.

3. It was a field Experiment, which meant that the researcher had no control over the E.V.

4. It used Opportunity Sampling, which meant that it could involve people who were busy, depressed or absent-minded.

5. It was unethical - There was no consent or any debriefing, and there was no protection from harm.

6. It was a covert experiment, which meant that there was no reasonable way that he could have gained consent, but he still could have debriefed them.

7. It was performed during the daytime. Had it been performed during the nighttime, the results might have been different.

I hope you benefit from this.



i like these notes :)))))))))))

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