3.1.3 setting business aims & objectives

aims:  long term goal of the business 

objectives : specific targets that turnt the aim into something easier to measure and work twoards (short term )

why are business  objectives important ?

O's provide direction for the business . clear objectives allow the business to decide on the direction it should take . if allows employees to focus so they attempt to meet the objectives  and increase effeciency .

allows concistent planning for the business

objectives are a measurement of succes as if they arent acheiving them they can change the strategy accordingly .

 key business aims and objctives 

survival

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