- Created by: laurankomo
- Created on: 24-10-19 11:03
aims: long term goal of the business
objectives : specific targets that turnt the aim into something easier to measure and work twoards (short term )
why are business objectives important ?
O's provide direction for the business . clear objectives allow the business to decide on the direction it should take . if allows employees to focus so they attempt to meet the objectives and increase effeciency .
allows concistent planning for the business
objectives are a measurement of succes as if they arent acheiving them they can change the strategy accordingly .
key business aims and objctives